Kirkwood Spending $40,000 for Downtown Directory Signs
The set of six signs will be used to help guide visitors to the
city's various businesses, restaurants and attractions.
By Frank Johnson,
Kirkwood is investing $40,000 to erect new directory signs that
will help guide visitors searching for businesses, restaurants and
other attractions in the city's downtown.
The set of six signs will have black posts with a maroon frame
surrounding a beige gold map insert. Downtown Kirkwood Executive
Director Donna Poe said they are the second phase in the
organization's "wayfinding program" and predicted they will become
a valuable asset.
"It is something that can directly impact our businesses," she
said. "Plus, we are seeing more and more tourists and they need to
find their way around."
There isn't a solid timetable yet for when the posts will be
installed. The project only recently received the go-ahead from
city hall and must be put out to bid, but Poe said she hopes to see
them up before the summer is over.
The costs of the signs will be paid out of the Special Business
District's budget, a separate fund from the city's general
The first phase of the program involved signage put in four
years ago at the city's public parking lots. Poe said the design
and color scheme of the directories will coordinate what has been
erected at the parking lots.
"We want a consistent program that reinforces our brand," she
said. "Historic and charming is what we are looking for."
The next step involves larger, destination-specific signs for
some of Kirkwood's most visited spots, such as the train station or
the farmer's market.
Poe shared the plan and the designs with downtown Kirkwood
business owners at a recent annual meeting between the two and
received a positive response.
"We are very excited and I can tell you that the businesses are
very enthused about it as well," she said.